Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

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An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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2016 Preview: most likely to succeed Posted on December 30, 2015
by Julie

Our panel of contributors were asked which companies or brands they thought would succeed over the next 12 months. Their suggestions ranged from the specific to the general. “Following their recent takeover by Banco Sabadell and continuing evolution and competitiveness

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Network Research Debuts ‘Fabric’ Knowledge Management Tool Posted on February 22, 2016
by Julie

In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool

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