Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

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An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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2016 Preview: buzzwords Posted on January 4, 2016
by Jennifer Redfern

Research-live’s panel looks to the coming year and offers up the buzzwords that they think will indicate the most important areas to focus on in the year ahead.“Real-time. The technology exists, but it’s a case of clients finding the correct

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New Study Finds that Americans are Most Afraid of New Mass Shootings In 2016 Posted on February 22, 2016
by Jennifer Redfern

In a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them

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