Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

Publications View All

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The media doesn’t care about you. How to use PR to make them care

In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.

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Five things you (really) need to know about insights marketing

There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.

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Survey Finds ‘Health’ Affects Preference, Not Behavior Posted on February 5, 2016
by Camilla Baker

A recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food

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Study: Deregulated utilities more trusted, engaged Posted on March 7, 2016
by Camilla Baker

Deregulated utilities are considered to be more trustworthy and responsive to their customers, according to a study of more than 1,000 utility consumers by marketing analytics agency, Bug Insights. Read more at Electric Light & Power.

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