Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

Publications View All

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The media doesn’t care about you. How to use PR to make them care

In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.

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Five ways to elevate your insight department brand

Gathering the data is rarely the problem for insight professionals, it’s knowing what to do with it. Getting internal stakeholders to pay attention to your work comes with challenges. We’ve put together five ways to overcome internal communication nightmares to help you attract (and keep!) the attention of your audience.

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Network Research Debuts ‘Fabric’ Knowledge Management Tool Posted on February 22, 2016
by Camilla Baker

In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool

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Thoughts on the MRS Conference 2016 Posted on March 17, 2016
by Lucy Davison

I don’t know what’s been going on over at the MRS but they have certainly upped the ante regarding their Annual Conference. Over the last few years I felt it was less inspiring and more of the same old folks

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