Knowledge

It’s time for the data, research & insight industry to improve its marketing.

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ebook
An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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Everything the COI wanted to know about marketing but was too afraid to ask… Posted on April 19, 2016
by Julie

Read more: Everything the COI wanted to know about marketing but was too afraid to ask...

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Three and Tesco Mobile customers “happiest in UK” Posted on January 29, 2016
by Julie

Study by Network Research claims MVNO has highest NPS score (+27), while Vodafone came bottom with -2 Tesco Mobile customers are the happiest mobile customers in the UK, according to figures from Network Research. The MVNO had a Net Promoter

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