Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

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Five things you (really) need to know about insights marketing

A little while back I sat down to think about what I’ve learnt while working in marketing for data, research and insights. I realised that over 15+ years there are five things that crop up repeatedly - and are particularly problematic to marketing and communications within the MR industry. Probably even better, when I thought about it, I had five realistic solutions for these problems.

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Six tips for working with a PR agency

PR seems to be a bit of a mystery for firms in data, research and insight, which might be why the overall profile of the industry is a bit, well, tired…We are often asked about our PR services, and very often clients have little or no idea of what PR is all about. Without suggesting everyone becomes an expert, if you are thinking of working or are already working with a PR agency, here are some key things you really need to know in order to get the best out of that relationship.

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Kicking off the year with ESOMAR Posted on February 4, 2016
by Jennifer Redfern

Last night, Team Mustard attended the first 2016 ESOMAR UK event at Lightspeed GMI in London, titled “The Future of MR.” 100 ESOMAR members and their guests attended and were rewarded with great views of the river and the Houses

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How to market marketing Posted on March 1, 2016
by Jennifer Redfern

Marketing has an increasingly integral role in business growth but research shows it still has a job to do to change its perception as the colouring-in department. Source: How to market marketing

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