Knowledge

It’s time for the data, research & insight industry to improve its marketing.

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An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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Successful Sensory Change Posted on April 6, 2016
by Julie

How Seventh Generation changed a fragrance without losing consumer appeal. Manufacturers of consumer products are continually evolving with new variants of their products.  A major component of this is the fragrance as the final product scent can play a major

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Perception Research Services merges with IN VIVO Posted on January 6, 2016
by Julie

New Jersey-based Perception Research Services (PRS) has announced it is joining forces with French agency IN VIVO, forming a new company PRS IN VIVO. Source: Perception Research Services merges with IN VIVO

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