Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

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ebook
An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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ebook
The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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Deceptive demographics it’s attitudes that matter Posted on January 11, 2016
by Jennifer Redfern

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Welcoming AYTM Posted on February 25, 2016
by Jennifer Redfern

Team Mustard would like to welcome aboard new client AYTM (Ask Your Target Market). Founded in San Francisco in 2008, AYTM has grown fast and is now ready to step up its marketing. AYTM is known for its DIY survey

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