Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

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ebook
An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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2015 Review: the biggest success stories Posted on December 23, 2015
by Julie

"The non-stop growth of disintermediation brands, with Airbnb and Uber leading the charge.” Virginia Monk, managing director, Network Research Source: 2015 Review: the biggest success stories

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Survey Finds ‘Health’ Affects Preference, Not Behavior Posted on February 5, 2016
by Julie

A recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food

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