Olympics legacy: High morale and a boost in brand perception

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Olympics legacy: High morale and a boost in brand perception
Posted on October 17, 2012 by Jennifer Redfern

The wide reporting following the London 2012 Olympics lists improvements to public transport, urban regeneration and the boost in sport engagement as the most powerful legacy, but new research shows that the Games have done the most for the perception of big brands and morale.

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