Publications

Tips, tools and best practices from the experts in insights marketing.

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The media doesn’t care about you. How to use PR to make them care

In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.

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Five things you (really) need to know about insights marketing

There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.

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Six tips for working with a PR agency

PR often puzzles firms in data, research and insight, which might be why the profile of the industry is a bit, well, tired…If you are considering working with a PR agency, here is some advice in order to get the best out of it.

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Through the looking glass

Insight agencies and suppliers advise clients on their marketing all the time, indeed many are deemed expert at it. Despite this, as an industry we often refrain from investing in our own marketing efforts and struggle to communicate our messages with clients effectively.

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