Publications

Tips, tools and best practices from the experts in insights marketing.

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An App Too Far

Within the current media storm where we have seen tech companies being accused of sexism, racism, tax avoidance and other immoral or unethical behaviours, a new study reveals the dubious actions most likely to cause users to permanently delete an app, which apps would be the first to go, and the apps safest from deletion.

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The masters of storytelling

In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.

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Six tips for working with a PR agency

PR seems to be a bit of a mystery for firms in data, research and insight, which might be why the overall profile of the industry is a bit, well, tired…We are often asked about our PR services, and very often clients have little or no idea of what PR is all about. Without suggesting everyone becomes an expert, if you are thinking of working or are already working with a PR agency, here are some key things you really need to know in order to get the best out of that relationship.

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Five things you (really) need to know about insights marketing

A little while back I sat down to think about what I’ve learnt while working in marketing for data, research and insights. I realised that over 15+ years there are five things that crop up repeatedly - and are particularly problematic to marketing and communications within the MR industry. Probably even better, when I thought about it, I had five realistic solutions for these problems.

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