Research Now supermarket ad analysis drums up Christmas spirit (and headlines)

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Research Now supermarket ad analysis drums up Christmas spirit (and headlines)
Posted on November 25, 2013 by Adam Warner

Research Now recently compared the Christmas adverts of top supermarkets Asda, Tesco, The Co-op and Morrisons. The online research found Morrisons’ ad the favourite of over 1,000 consumers; with more than a third saying it would make them more likely to shop at the retailer and 75% finding it visually appealing.

The findings made headlines in both The Grocer and The Drum last week.

Click here to see the coverage in The Grocer.

Click here to see the coverage in The Drum.

Here’s a basic summary of the results of the research:

Asda
http://www.youtube.com/watch?v=KfxpTEY7UuQ
Memorable – 36%

More likely to buy – 32%

Visually appealing 46%

Informative – 59%

 

Co-op

Memorable – 30%

More likely to buy – 17%

Visually appealing – 50%

Informative – 33%

 

Morrisons
http://www.youtube.com/watch?v=vTLjulVbbE4
Memorable – 68%

More likely to buy – 37%

Visually appealing – 75%

Informative – 53%

 

Tesco
http://www.youtube.com/watch?v=7_4AOpcBwZ4
Memorable – 54%

More likely to buy – 21%

Visually appealing – 48%

Informative – 21%