Building brand awareness (and sales leads) for a leading sensory research company

QRS were looking to build awareness in the flavour, fragrance and personal care sector and promote the agency as leading innovators in the field.

We worked with sensory researcher Q Research Services for two years, before their merger with Tragon.

Through the Mustard strategic process, we developed a communications plan, and worked with QRS on a number of projects that explored innovation in sensory research, including gamification, neuroscience and implicit testing.

We came up with ideas, developed content, wrote blogs, features and white papers and packaged and pitched ideas to the trade media.

The resulting coverage generated leads and enquiries leading to over $260k in direct and indirect sales for the company.

"Bringing Aspen Finn to life with KAM was a delight. Their organised, creative and supportive approach was exactly what we needed at each stage of development. We were able to introduce Aspen Finn to the world on time and as planned which is both excellent and terrible as I will dearly miss regular contact with Lucy and Simon."

Julia Eisenberg, Aspen Finn

"The best workshop session I have ever attended."

Isaac Rogers, 20|20 Research

"We wanted to create an impact ? I believe we did 😊 !"

Catherine Ropers, Nestle Purina

"Keen as Mustard not only refreshed our brand and site, they gave new vigour and relevance to both. When we launched the new look on LinkedIn, 10,000 people read the posts and hundreds commented. The sentiments expressed were all highly positive, with many commenting on how clean, modern and alive the site was. "

Simon Chadwick, Cambiar

"The biggest draw to Keen as Mustard was your expertise in the industry. Knowing we could start the project without explaining some of the basics about our customers, our services, etc meant we could hit the ground running."

Heather Ball, 20|20 Research

"Keen As Mustard have capably supported the development of a global marketing function within Kadence. The structural and process improvements have helped to provide confidence in best practice whilst subsequent campaigns and outputs are helping not only to raise our profile globally, but also to deliver on that mythical ROI – new business wins and client relationships."

Greg Clayton, Kadence

"One of the great challenges of succeeding in the market research industry is finding a marketing agency that truly understands market research, can speak the language and can translate your company's unique propositions into beautifully-designed and effective communications. Keen as Mustard ticks all of the boxes. I recommend them whole heartedly."

Steve August, FocusVision

"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"

Lenny Murphy, GreenBook

"Working with an agency that has such a profound understanding of the research market has been incredibly beneficial to our business. Mustard understood our needs from the get-go and we have been delighted with the results."

Deborah Wright, Curion