Building brand awareness (and sales leads) for a leading sensory research company

QRS were looking to build awareness in the flavour, fragrance and personal care sector and promote the agency as leading innovators in the field.

We worked with sensory researcher Q Research Services for two years, before their merger with Tragon.

Through the Mustard strategic process, we developed a communications plan, and worked with QRS on a number of projects that explored innovation in sensory research, including gamification, neuroscience and implicit testing.

We came up with ideas, developed content, wrote blogs, features and white papers and packaged and pitched ideas to the trade media.

The resulting coverage generated leads and enquiries leading to over $260k in direct and indirect sales for the company.

"We wanted to create an impact ? I believe we did 😊 !"

Catherine Ropers, Nestle Purina

"Keen as Mustard not only refreshed our brand and site, they gave new vigour and relevance to both. When we launched the new look on LinkedIn, 10,000 people read the posts and hundreds commented. The sentiments expressed were all highly positive, with many commenting on how clean, modern and alive the site was. "

Simon Chadwick, Cambiar

"The biggest draw to Keen as Mustard was your expertise in the industry. Knowing we could start the project without explaining some of the basics about our customers, our services, etc meant we could hit the ground running."

Heather Ball, 20|20 Research

"Team this is fantastic! Thank you very much, I frankly don't need any revision "

Sedef Salingan Sahin, Coca-Cola

"…clearly articulated, crisp and clear; on par with P&G - it is BEST IN CLASS."

InsightsNow board member

"I received an immediate reply from our Chief Growth Officer congratulating me and forwarding the email to two leaders of the business"

Seth Minsk, Sanofi

"Getting impact from your insights is the single most important thing we need to focus on as research clients. Put simply, you can’t afford not to this."

Begonia Fafian, Coca-Cola

"The energy level in the room was very high. Lots of interest and inspiration. The next day we had business meetings with many presentations and you can’t imagine how many times presenters were referring to the content of the working session 😊 Thank you once again"

Yulia Fedorova, JTI

"A huge thank you again for a really interesting, engaging and useful training course last week. I’ve already used some of the design principles in a short report. "

Dan Hayes, BT

"Bringing Aspen Finn to life with KAM was a delight. Their organised, creative and supportive approach was exactly what we needed at each stage of development. We were able to introduce Aspen Finn to the world on time and as planned which is both excellent and terrible as I will dearly miss regular contact with Lucy and Simon."

Julia Eisenberg, Aspen Finn

"The best workshop session I have ever attended."

Isaac Rogers, 20|20 Research

"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"

Lenny Murphy, GreenBook