Branding the merger of two international companies

When PRS merged with InVivo they opened a new chapter in their story.

When the world’s two leading, shopper and packaging insight companies merged they came to us to build their strategy and messaging. Our initial work focused on what the two existing company brands stood for, and how to integrate the best of both. We ran a workshop in Paris with the new executive board to help bring the team together and articulate the new values and personality of the merged business. We built on this to create a new merged brand and the proposition – a platform for future communication, identity, design and website.