When Research Now wanted to make a splash at an industry event, we came up with the idea of the first quantitative study into GenZ, who had just come of age.
We worked with the Research Now team to design the research to ensure the insights would support our work in the media and carried out the data analysis to focus the resulting stories which we pitched out, resulting in extensive coverage.
We then wrote and designed an e-book to share the insights, created a supporting email campaign and finally created the presentation for use at the event. Research Now got more leads for this project than they had ever had before from a marketing initiative.
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