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Tag: AVE

You AVE got to be kidding me! Posted on July 25, 2013 by Adam Warner

In ye olde days of Public Relations the office was immersed in cigarette smoke, typewriters clattered, and a ruler was always on hand to measure column inches in order to work out the AVE of a piece of coverage. AVE stands for advertising value equivalent and focuses on how much PR-generated media coverage would cost if it was paid-for advertising. The COI described this method of measuring PR as a ‘flawed metric’ in a report in 2010, and PR Week’s

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