The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.
Vision Critical paired up with digital experience agency, Luma, to analyse what drives viewer engagement with the Christmas ads of major retailers John Lewis, Boots and Marks & Spencer by measuring real-time consumer responses. Read it in Marketing Week!
ebook - Five ways to elevate your insight department brand
Gathering the data is rarely the problem for insight professionals, it’s knowing what to do with it. Getting internal stakeholders to pay attention to your work comes with challenges. We’ve put together five ways to overcome internal communication nightmares to help you attract (and keep!) the attention of your audience.
How to be famous
The market research industry is notoriously bad at PR. Researchers work with fascinating insights, tell great stories and help with
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