Without a clear strategy, marketing efforts can become scattered and ineffective, so how can you fight this?

In this third instalment of Marketing Applied series on Greenbook’s Grow your insights business expert channel, Iosetta Santini emphasises the importance of diagnosing challenges, setting objectives, understanding the market, and targeting the right audience before jumping into the implementation phase.

Strategic marketing requires intentional choices: deciding what to do and not do, anchored by a well-thought-out objective. By kicking off with diagnosing your product and market, you are ensuring you have defined the right goals so everyone can align their efforts to lead to real impact – not wasted resources.

Want to maximise your marketing success? Start with strategy.

Read the full article: Marketing Applied Part Three: Tactics Without Strategy Is the Noise Before Defeat

The post Why great marketing starts with strategy, not tactics (As seen on Greenbook) appeared first on Keen as Mustard Marketing.

Do your prospects know who you are, but forget you when it matters most? In the insights industry, awareness alone isn’t enough. What really counts is being remembered at the right time: when buying decisions are made.

In part two of her Marketing Applied series on Greenbook’s Grow your insights business channel, Iosetta Santini unpacks the concept of mental availability: why pairing it with brand awareness is like the ketchup to your mustard, and how you can build it into your marketing. From distinct branding to customer-focused messaging and being part of industry events, discover the steps to ensure your company stays top-of-mind.

Read the full article: Marketing Applied Part Two: What You Need to Know About Mental Availability.

The post Brand awareness gets you seen. Mental availability gets you chosen. (As seen on Greenbook) appeared first on Keen as Mustard Marketing.