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MRX is late to the digital party: ESOMAR 3D Digital Dimensions Conference Posted on November 8, 2012 by Adam Warner

It's been a week since the end of the ESOMAR 3D Digital Dimensions conference when Yahoo! UK  director, Laura Chaibi, told everyone in the room that if they're still "considering" mobile research, they've already missed the bus to the digital age of research. At which point we all peered round at each other looking like deer in headlights. Alice Louw and Jan Hofmeyr from TNS made a plea for researchers to get back to the basics: ask fewer, more concise questions.

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