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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: Keen as Mustard

Is market research more than it’s cracked up to be? Posted on October 17, 2012 by Adam Warner

Discourse abounds regarding the place of "big data" within market research as the industry groans and shifts under the weight of an influx of data which is increasing at an unprecedented rate. But has market research done enough groaning or shifting to meet the needs of ‘big data’? And do we need a new definition of what market research is or even a new nomenclature for the industry? The Market Research Society looks into this in their recent report in

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New client, PRS, for Keen as Mustard Posted on October 8, 2012 by Adam Warner

We're very excited to announce a new addition to our clientele: Perception Research Services (PRS). Specialists in packaging and shopper research, PRS is a growing international company, with headquarters in New Jersey, and offices in London, Singapore, Geneva, Mexico City, and Rome.  PRS pioneered the use of eye-tracking and virtual aisles in their research so that clients can "win at retail". PRS also utilizes mobile eye-tracking and facial coding to help marketers better understand shopper behaviour and gauge the impact

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Vision Critical Summit 2012 Posted on October 4, 2012 by Adam Warner

Last Friday, September 28th, Team Mustard packed up our thinking caps, camera, notebooks and pens and headed out to the Park Plaza in Victoria Embankment for Vision Critical's Summit where the audience attendance was peppered with big-brand clients like eBay, CBS Outdoor, ASDA, British Gas, ESPN, Microsoft, and Discovery Channel. The kick-off included a food-for-thought presentation on the future of engaging respondents in market research. Vision Critical's Ray Poynter (check  some of Ray's blogs for Vision Critical University -- informative &

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