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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: Research Now

Research Now speaks out for market research Posted on February 11, 2014 by Adam Warner

Many market researchers will have experienced Peugeotulsion in the past few months. Peu-geot-ulsion (Per-joh-uhl-shun) noun: The act of expelling a mouthful of one’s TV dinner in anger after having seen Peugeot’s latest advert. In said advert, named ‘Design and Driving’, Peugeot appears to suggest that their car designs are not based on market research – which they have chosen to represent with huge piles of paper, stuffed full of charts. If you haven’t seen it yet, watch it here: https://www.youtube.com/watch?v=m-jSC8k2iOk

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Emily Slee joins Keen as Mustard Marketing Posted on July 25, 2013 by Adam Warner

The departure of PR assistant Randi in April left Mustard missing a little spice. A few weeks of pining and searching later, I found Emily, after wading through a few (hundred) applications. So, Emily has left her country bumpkin roots behind her and joined the ranks at Mustard Towers in the big smoke. She graduated from Reading University in History and Ancient History in 2012 and joins us after spending a few months in the Alps, catering for skiers in

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Research Now in Hello! Magazine Posted on by Adam Warner

Hello! Magazine describes itself as providing ‘the latest celebrity and royal news from the UK and around the world’s, a description which does not bring the leading digital data collection provider to mind. Nevertheless, Research Now was in the magazine’s headlines following its survey on the future royal baby on 27 June. At Mustard, we pride ourselves on our ability to listen to, and act upon a client’s need. Research Now wanted to appear in the popular press, so we

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Research Now’s post-Olympic legacy study in Marketing Week Posted on October 19, 2012 by Adam Warner

A post-Olympic study conducted by Research Now identified the real Olympic legacy left by the Games: British morale and a boost in brand perception for some of the sponsors. Even better, Marketing Week liked the story so much it was featured in the online opinion section. You can read the full article here.

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