Do your clients really understand what sets you apart? If your message is muddled or blending into the noise, it’s time to rethink how you communicate. It’s not enough to just say what your insights company does and how it helps clients, your content and strategy must clearly communicate this. That’s where positioning comes in. In the fourth and final instalment of the Marketing Applied series on Greenbook’s Grow Your Insights Businessexpert channel, Iosetta Santini cuts through the fluff to
Read MoreWithout a clear strategy, marketing efforts can become scattered and ineffective, so how can you fight this? In this third instalment of Marketing Applied series on Greenbook’s Grow your insights business expert channel, Iosetta Santini emphasises the importance of diagnosing challenges, setting objectives, understanding the market, and targeting the right audience before jumping into the implementation phase. Strategic marketing requires intentional choices: deciding what to do and not do, anchored by a well-thought-out objective. By kicking off with diagnosing your
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