Do your clients really understand what sets you apart? If your message is muddled or blending into the noise, it’s time to rethink how you communicate. It’s not enough to just say what your insights company does and how it helps clients, your content and strategy must clearly communicate this. That’s where positioning comes in.

In the fourth and final instalment of the Marketing Applied series on Greenbook’s Grow Your Insights Businessexpert channel, Iosetta Santini cuts through the fluff to show you how sharp positioning can set your brand apart… And keep it memorable. You’ll learn how to craft a value proposition that speaks to your audience, align your message across every touchpoint, and internalise your positioning so that everyone in your team tells the same story.

If you want your brand to resonate rather than just exist, this is one you can’t miss.

Read the full article: Marketing Applied Part Four: Stop the Fluff, the Art of Positioning

The post Stop blending in: Master the art of positioning (As seen on Greenbook) appeared first on Keen as Mustard Marketing.

Without a clear strategy, marketing efforts can become scattered and ineffective, so how can you fight this?

In this third instalment of Marketing Applied series on Greenbook’s Grow your insights business expert channel, Iosetta Santini emphasises the importance of diagnosing challenges, setting objectives, understanding the market, and targeting the right audience before jumping into the implementation phase.

Strategic marketing requires intentional choices: deciding what to do and not do, anchored by a well-thought-out objective. By kicking off with diagnosing your product and market, you are ensuring you have defined the right goals so everyone can align their efforts to lead to real impact – not wasted resources.

Want to maximise your marketing success? Start with strategy.

Read the full article: Marketing Applied Part Three: Tactics Without Strategy Is the Noise Before Defeat

The post Why great marketing starts with strategy, not tactics (As seen on Greenbook) appeared first on Keen as Mustard Marketing.