The Innovation Premium: New Study Reveals Importance of Innovation to Consumers

Back to Blog

The Innovation Premium: New Study Reveals Importance of Innovation to Consumers
Posted on September 3, 2014 by Adam Warner

Lab42 has released the results of its new study that took an in-depth look at innovation, revealing what it means to consumers, which sectors and brands people consider innovative, and whether innovation motivates them to purchase.

Source: The Innovation Premium: New Study Reveals Importance of Innovation to Consumers