Do your clients really understand what sets you apart? If your message is muddled or blending into the noise, it’s time to rethink how you communicate. It’s not enough to just say what your insights company does and how it helps clients, your content and strategy must clearly communicate this. That’s where positioning comes in. In the fourth and final instalment of the Marketing Applied series on Greenbook’s Grow Your Insights Businessexpert channel, Iosetta Santini cuts through the fluff to
Read More