The Insights Awareness Pulse created in partnership with Insight Platforms – a first-of-its-kind initiative designed to spotlight the leaders in our field and measure brand awareness across the research, insights, and analytics sectors. By offering valuable benchmarks and insights, we aim to help companies understand their standing in the marketplace, learn from leaders and identify opportunities for growth.
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The Secret Sauce to thought-leadership that sticks.
AI has made content creation faster, cheaper and easier than ever. The problem? Everyone’s doing it. We are flooded with polished, plausible, perfectly-formatted content — and almost none of it is memorable.
So how do you stand out when the bar for “good enough” has never been lower?
In this session, Iosetta Santini, Account Director at Keen as Mustard Marketing, will make the case for something that AI can’t replicate: genuine expert thought-leadership. We’ll explore why an original point of view is the most powerful differentiators in the insights industry — and why the businesses that lean into it will win.
If you want to be the expert your audience turns to, this one’s for you.
DOWNLOAD NOWDiscourse abounds regarding the place of "big data" within market research as the industry groans and shifts under the weight of an influx of data which is increasing at an unprecedented rate. But has market research done enough groaning or
Read MoreKeen as Mustard's director, Lucy Davison, recently wrote a thoroughly informative piece on how to communicate insights effectively. It goes without saying it's an interesting piece all market researchers should read! Click here to see why we're so thrilled! http://rwconnect.esomar.org/2012/07/31/communicating-insights/
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