A team of clients and agencies convened at ESOMAR Congress in Amsterdam to discuss ways organisations can create cultures focused on informed decision making. This post-debrief ‘manifesto’ is a call to action for research and insight teams to refocus their efforts to drive cultural change.
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We understand how hard it is to get your insights noticed and acted-on, but we also know how important it is. If our goal is to place customers front-and-centre in our organisations - how can we do that? We’ve put together this little book to share some of our ideas on how to help you place the voice of the customer at the heart of your organisation.
DOWNLOAD NOWWhat makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids
Read MoreSimon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such
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