Our Thinking

It’s time for you to be famous. Learn from other companies on how they improved communication and got impact from their insights.

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Manifesto for insights driven cultures

A team of clients and agencies convened at ESOMAR Congress in Amsterdam to discuss ways organisations can create cultures focused on informed decision making. This post-debrief ‘manifesto’ is a call to action for research and insight teams to refocus their efforts to drive cultural change.


Nine spicy ideas to get your insights noticed

We understand how hard it is to get your insights noticed and acted-on, but we also know how important it is. If our goal is to place customers front-and-centre in our organisations - how can we do that? We’ve put together this little book to share some of our ideas on how to help you place the voice of the customer at the heart of your organisation.


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Cool for kids Posted on July 4, 2012
by Braden MacDonald

What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids

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Simon Dunn joins Keen as Mustard Marketing as a director Posted on July 30, 2012
by Iosetta Santini

Simon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such

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