Our Thinking

It’s time for you to be famous. Learn from other companies on how they improved communication and got impact from their insights.

Learning View All

Five ways to elevate your insight department brand

Gathering the data is rarely the problem for insight professionals, it’s knowing what to do with it. Getting internal stakeholders to pay attention to your work comes with challenges. We’ve put together five ways to overcome internal communication nightmares to help you attract (and keep!) the attention of your audience.


The media doesn’t care about you. How to use PR to make them care

In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.


Blog View All

Cool for kids Posted on July 4, 2012
by Braden MacDonald

What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids

Read More

Simon Dunn joins Keen as Mustard Marketing as a director Posted on July 30, 2012
by Iosetta Santini

Simon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such

Read More