Learning

Learn from the world experts on how to make your insights famous.

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What can insights learn from Hollywood

Are you ready for a blockbuster presentation recording that will transform the impact of your research? Discover the secrets to winning engagement with critical stakeholders and achieving the desired impact your work deserves. This webinar recording provides vital strategies you can integrate into your campaigns to better communicate your insights.

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Nine spicy ideas to get your insights noticed

We understand how hard it is to get your insights noticed and acted-on, but we also know how important it is. If our goal is to place customers front-and-centre in our organisations - how can we do that? We’ve put together this little book to share some of our ideas on how to help you place the voice of the customer at the heart of your organisation.

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Five ways to elevate your insight department brand

Gathering the data is rarely the problem for insight professionals, it’s knowing what to do with it. Getting internal stakeholders to pay attention to your work comes with challenges. We’ve put together five ways to overcome internal communication nightmares to help you attract (and keep!) the attention of your audience.

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The media doesn’t care about you. How to use PR to make them care

In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.

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Five things you (really) need to know about insights marketing

There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.

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Six tips for working with a PR agency

PR often puzzles firms in data, research and insight, which might be why the profile of the industry is a bit, well, tired…If you are considering working with a PR agency, here is some advice in order to get the best out of it.

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