A team of clients and agencies convened at ESOMAR Congress in Amsterdam to discuss ways organisations can create cultures focused on informed decision making. This post-debrief ‘manifesto’ is a call to action for research and insight teams to refocus their efforts to drive cultural change.
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We understand how hard it is to get your insights noticed and acted-on, but we also know how important it is. If our goal is to place customers front-and-centre in our organisations - how can we do that? We’ve put together this little book to share some of our ideas on how to help you place the voice of the customer at the heart of your organisation.
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Are you ready for a blockbuster presentation recording that will transform the impact of your research? Discover the secrets to winning engagement with critical stakeholders and achieving the desired impact your work deserves. This webinar recording provides vital strategies you can integrate into your campaigns to better communicate your insights.
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Gathering the data is rarely the problem for insight professionals, it’s knowing what to do with it. Getting internal stakeholders to pay attention to your work comes with challenges. We’ve put together five ways to overcome internal communication nightmares to help you attract (and keep!) the attention of your audience.
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In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.
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There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.
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PR often puzzles firms in data, research and insight, which might be why the profile of the industry is a bit, well, tired…If you are considering working with a PR agency, here is some advice in order to get the best out of it.
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