In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.
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Gathering the data is rarely the problem for insight professionals, it’s knowing what to do with it. Getting internal stakeholders to pay attention to your work comes with challenges. We’ve put together five ways to overcome internal communication nightmares to help you attract (and keep!) the attention of your audience.
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There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.
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PR often puzzles firms in data, research and insight, which might be why the profile of the industry is a bit, well, tired…If you are considering working with a PR agency, here is some advice in order to get the best out of it.
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