The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

How can you get more impact from the insights team? Posted on March 14, 2019 by Jennifer Redfern

By Lucy Davison (originally posted on Research World) An insights team that is not changing, flexible and evolving is one that is destined to fail. This might seem like an extreme statement, but the list of challenges facing heads of insight is growing fast; from a flood of data from multiple sources and a positive juggernaut of new technologies and methodologies, to non-insight teams doing DIY and an audience of stakeholders with less interest, less time, zero patience and more

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Maximising the value of your PR: differentiating your company and being realistic Posted on February 28, 2019 by Jennifer Redfern

In the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of

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Is your marketing cutting the mustard? Sign up for the Keen as Mustard London client clinic Posted on February 28, 2019 by Jennifer Redfern

To book your appointment please email Marketing and communication is not always easy. It can sometimes be difficult to pinpoint what needs resources and what doesn’t, and where do you start? Well, Keen as Mustard is here to help with our first ever client clinic in London. Book an appointment, provide us some details of your marketing and communications challenges, rock up and get an hour of free advice from senior consultants from the only full-service marketing agency serving

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Quirk’s London and IIeX EU: a marketer’s perspective Posted on February 28, 2019 by Jennifer Redfern

February was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,

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Maximising the value of your PR agency from the outset: defining success and planning to achieve it Posted on January 14, 2019 by admin

One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders, investors and potential employees. If your PR agency is not equipped with all the information that they need, they will fail in delivering the messaging

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Join us at IIeX Europe! (And get a 25% discount with code KEEN25) Posted on January 11, 2019 by Jennifer Redfern

We’re taking The Great Internal Communications Experiment on the road for 2019! Keen as Mustard’s founder and MD Lucy Davison’s presentation with Coca-Cola will be making its debut in Amsterdam this February at IIeX Europe at 2.20pm on the 19th February. As you may be aware, Keen as Mustard teamed up with Coca-Cola in 2018 to find out which communication methods generated the highest levels of engagement with insights internally and from their research they formulated a set of rules to improve stakeholder

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