The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Maximising the value of your PR agency from the outset: defining success and planning to achieve it Posted on January 14, 2019 by admin

One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders, investors and potential employees. If your PR agency is not equipped with all the information that they need, they will fail in delivering the messaging

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Join us at IIeX Europe! (And get a 25% discount with code KEEN25) Posted on January 11, 2019 by Jennifer Redfern

We’re taking The Great Internal Communications Experiment on the road for 2019! Keen as Mustard’s founder and MD Lucy Davison’s presentation with Coca-Cola will be making its debut in Amsterdam this February at IIeX Europe at 2.20pm on the 19th February. As you may be aware, Keen as Mustard teamed up with Coca-Cola in 2018 to find out which communication methods generated the highest levels of engagement with insights internally and from their research they formulated a set of rules to improve stakeholder

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Hear top quality content and connect with clients – get 20% off your ticket to Quirk’s London Posted on December 21, 2018 by Jennifer Redfern

We all know that London is a popular tourist destination. Last year, over 30 million people came from all over the world to see sights such as Big Ben and Buckingham Palace. But, for global market researchers, London has a new noteworthy destination, an event to rival the appeal of even the most decorative gothic clocktower, or grand stately home. Along with Chicago and Brooklyn, London is lucky enough to be a host of the 2019 Quirk’s Event. From the

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A first–time view on Big Data and Qual Posted on November 29, 2018 by admin

A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the learnings from qualitative and big data to create a better tomorrow. For someone that is new to the world of market research and the intricacies of big data and qualitative research, the event was perfect to really get under the skin of the topics, network

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Become a Viz-Fest presentation veteran – view the 2015-2018 archives online now! Posted on November 29, 2018 by Jennifer Redfern

For many, autumn (or ‘fall’ as our friends across the pond call it) means the anticipation of key annual events: Halloween, Thanksgiving and of course the festivities of Christmas. For Keen as Mustard and our friends over at E-Tabs, however, autumn brings with it another key event: Viz-Fest, which for the past few years has provided an online festival of insight communication and data viz to the insight community around the world. Autumn 2018 was no exception, with the webinar

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Lucy Davison elected to ESOMAR Council Posted on November 26, 2018 by admin

We are excited to announce that our founder and Colonel Mustard, Lucy Davison, has been elected to the ESOMAR Council for the period 2019-2021. Lucy’s pitch for Council was to improve the image of research and insights. This means reaching out beyond MRX and engaging with the media, events and sectors to share the positive stories about what we do.  With her background in marketing and PR, Lucy is very well placed to help ESOMAR do this. “I am really

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