Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Make 2020 the year you master your marketing Posted on October 31, 2019 by Jennifer Redfern

Join clients including Unilever, Brown-Forman and Philips at Insights Marketing Day London on the 30th January 2020. We’re very excited to announce that, in partnership with GreenBook and Little Bird Marketing, Insights Marketing Day will be back in London next year! Taking place on the 30th January 2020 at The Congress Centre in central London, this is your exclusive opportunity to receive vital advice from experts inside and outside the market research industry that will help your company stand out from

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Getting a case study right first time Posted on October 29, 2019 by Adam Warner

Whether it’s on your website, on stage at a conference, or in trade press, a case study can be an invaluable way of demonstrating the success and impact of your work with real clients. However, the journey from a successful project to an impactful case study can be long, and in some cases, delicate. The most effective case studies, regardless of the channel you’re using, require a few key elements: An attributed client - This can sometimes be tricky. Many

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Is brand purpose leaking into MRX? Posted on October 15, 2019 by Adam Warner

Our communications director Adam Warner shares his thoughts on the showcasing of social and commercial research at ESOMAR Congress, held in Edinburgh in September. Click here to read more on Research Live 

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6 tips for getting media coverage for data, market research and insight Posted on June 17, 2019 by Jennifer Redfern

We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what

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Three ways to get people sailing on your data lake Posted on May 30, 2019 by Jennifer Redfern

Whether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms 

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Viz-Fest 2015-18: the most popular presentations Posted on May 14, 2019 by Jennifer Redfern

The festival of insights communication and data-viz, Viz-Fest, has been an event firmly scheduled into the Keen as Mustard and E-Tabs’ calendars for the past four years, with our most recent event taking place last November. Each year the webinar series has generated a huge amount of interest from the data, research and insights industry globally, both from presenters keen to share their knowledge and attendees who want to absorb their expertise, ask questions and gain valuable skills. But, of

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