Thoughts on everything that matters right now in marketing, communications, and insights.

Month: August 2023

Salience and Staying Power: hear from De Beers, Haleon and Pearson at ESOMAR Posted on August 10, 2023 by Simon Dunn

Researchers face an uphill battle. Decades of data has proven that companies which listen to customers and markets have the greatest chance of success. Yet, for years, debates have focused primarily on how data and insight can ‘get a seat at the executive table’. Indeed, that’s a position of influence and input, but it is not demonstrative of a culture that is truly customer-centric and which thrives on making decisions informed by insight. To achieve this, researchers have to be

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