Researchers face an uphill battle. Decades of data has proven that companies which listen to customers and markets have the greatest chance of success. Yet, for years, debates have focused primarily on how data and insight can ‘get a seat at the executive table’. Indeed, that’s a position of influence and input, but it is not demonstrative of a culture that is truly customer-centric and which thrives on making decisions informed by insight.
To achieve this, researchers have to be more than good storytellers or compelling presenters. They must be culture and community builders, creating the fabric and rituals that drive informed decisions, even when they aren’t in the room.
Interested? Join Lucy Davison and Paul Hudson of FlexMR on Monday, September 11th, at 16:15 CET, at ESOMAR Congress in Amsterdam for “Salience and Staying Power”. We have brought together a panel of experts from De Beers, Haleon, and Pearson to discuss how to create an insights-driven culture. Expect an honest discussion on how such cultures are built – and we’ll be destroying a few MRX myths along the way.