Thoughts on everything that matters right now in marketing, communications, and insights.

Month: October 2023

Old battles and double-edged swords Posted on October 10, 2023 by Iosetta Santini

Notes from the audience of the Festival of Marketing Picture this: a warmer than average October day, a room filled with marketers from all walks of life, each armed with a notebook, a pen, and a cup of coffee. It’s Festival of Marketing Day, and, as I’ve run out of pages, I’m ready to read out my notebook to who wants to listen. Kill complexity First out to talk to the troops is the fearless marketing maestro Mark Ritson. I’m

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