The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

The very long and the really short of it Posted on August 10, 2022 by Iosetta Santini

In the world of insights and research, marketing (if done at all) is frequently focused on short-term, tactical, lead generation. Agencies and suppliers come to us because they want more leads and see marketing as a support for sales and new business. In a digital environment, this seems to be an easy win. Create content to drive traffic and give you leads for your website, encourage clicks, capture data, measure, and target – and Bob’s your uncle. The problem is

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Trends, teasers and triumphs: A recap of IIEX Europe Posted on July 13, 2022 by Braden MacDonald

Greenbook's IIEX events explore the intersection of technology and insights. Is there a better place to host IIEX Europe than Amsterdam? It's a trendy hotspot for many individuals and communities, and MRX is no different. So, you can imagine how excited I was as a (slight) newcomer to the industry to hop onto the Eurostar, arrive and take in the eternal beauty of centuries-old canals, before attending the two-day wonder of 'one of the most cutting-edge consumer insights events in

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What can insights learn from Hollywood? Posted on June 9, 2022 by Braden MacDonald

When it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure

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Five things we learned at the Festival of Marketing Posted on April 27, 2022 by Braden MacDonald

A round-up of our newest recruit’s thoughts on this year’s Festival of Marketing event. It was an exciting prospect to attend the Festival of Marketing for the first time! With a background in communications and having studied marketing, I’d heard a lot about the Festival of Marketing and how well-respected and cherished it is in the industry, but never had the opportunity to go – until now – even if it was just virtually. The Festival of Marketing boasts content

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GRIT Report: How to be famous Posted on March 31, 2022 by Lucy Davison

The challenge to stand out is as important in MRX as it is for washing powder or breakfast cereal. But yet again, in this GRIT Report, we see that researchers don’t make good marketers. The point of positioning is knowing what you do – and what you don’t do. In past reports, we have seen inconsistency from respondents within supply-side companies as to what their company does. And in this report again, “the employees of many supplier companies aren’t really

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MRS Impact 2022: A round-up Posted on March 29, 2022 by Braden MacDonald

Thoughts on the Market Research Society's Impact 2022 event by our newest Mustard recruit. After joining the world of MRX only a few months ago, I was excited to attend my first professional event and learn more about the people, trends and the contribution of data and insights. Learning is a treasure that follows its owner everywhere, so as someone with a communications background, I was eager to get to grips with the industry to see what I can apply

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