Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Get 20% off Quirk’s London Posted on November 26, 2018 by Jennifer Redfern

If you couldn’t make it to ESOMAR Congress to catch our very own Lucy Davison and Begonia Fafian of Coca-Cola talking about our recent work optimizing insight communications at Coca-Cola, we may well have a solution for you! Lucy and Begonia will be presenting the Great Internal Communication Experiment at Quirk’s debut London event next year. We’re excited to welcome Quirk’s to our shores for the first time and we hope one of the best state-side client focused conferences can

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Old Auntie still reigns supreme in clients’ eyes Posted on November 21, 2018 by admin

Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with ESOMAR. As the global guardians of ethical data collection it’s vital that inside the industry and out, they continue to push to the data protection

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Powerful content marketing to drive conversions for a new product feature Posted on October 10, 2018 by Julie

Search-driven analytics platform KnowledgeHound recently launched a new product feature, Connectors, to integrate third party survey sources with its platform – and SurveyMonkey was the first. Users of SurveyMonkey and similar survey sources can now import all of their team’s data into a single place for easier exploration and analysis. To support the launch, we needed a content campaign that would not only generate awareness and interest, but also generate leads and sign ups. We also wanted to promote KnowledgeHound

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Greenberg Strategy named winner of Women in Research’s Best Places to Work award Posted on October 10, 2018 by Jennifer Redfern

On the 25th September, we were thrilled to join Women in Research and Logica to announce the winners of the Best Places to Work award at the ESOMAR Congress in Berlin. Greenberg Strategy came in first place, while EMI Research Solutions was named as runner-up. Keen as Mustard, Logica and WIRe created the award to celebrate companies who do the most to support women working within the industry. The award judges noted that Greenberg Strategy stood out from the other

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Four reasons to vote for Lucy Davison for ESOMAR Council! Posted on October 3, 2018 by Simon Dunn

Competition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to explain why you should vote for Lucy: The Elections open on Monday 8 October 2018 and close on 29 October 2018 (12:00 CEST). ESOMAR Members

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Change our image for good Posted on October 1, 2018 by Simon Dunn

Lucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve ESOMAR Rep communications, and has organised many successful university trips and local events for members. This has shared thought leadership with a much broader audience

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