Thoughts on everything that matters right now in marketing, communications, and insights.

What can insights learn from Hollywood? Posted on June 9, 2022 by Braden MacDonald

When it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure

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Five things we learned at the Festival of Marketing Posted on April 27, 2022 by Braden MacDonald

A round-up of our newest recruit’s thoughts on this year’s Festival of Marketing event. It was an exciting prospect to attend the Festival of Marketing for the first time! With a background in communications and having studied marketing, I’d heard a lot about the Festival of Marketing and how well-respected and cherished it is in the industry, but never had the opportunity to go – until now – even if it was just virtually. The Festival of Marketing boasts content

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GRIT Report: How to be famous Posted on March 31, 2022 by Lucy Davison

The challenge to stand out is as important in MRX as it is for washing powder or breakfast cereal. But yet again, in this GRIT Report, we see that researchers don’t make good marketers. The point of positioning is knowing what you do – and what you don’t do. In past reports, we have seen inconsistency from respondents within supply-side companies as to what their company does. And in this report again, “the employees of many supplier companies aren’t really

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MRS Impact 2022: A round-up Posted on March 29, 2022 by Braden MacDonald

Thoughts on the Market Research Society's Impact 2022 event by our newest Mustard recruit. After joining the world of MRX only a few months ago, I was excited to attend my first professional event and learn more about the people, trends and the contribution of data and insights. Learning is a treasure that follows its owner everywhere, so as someone with a communications background, I was eager to get to grips with the industry to see what I can apply

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Mustard on tour! Posted on March 7, 2022 by Braden MacDonald

The return of in-person events, and where to find us in 2022 A people and knowledge-based industry like research and insight cannot thrive without physical, in-person events. The exchange of ideas, innovations, technology and conversation, never mind friendship, cannot be underestimated. Yes, we all adjusted as best we could to existing in a purely digital way, but now, live events are back, and we are looking forward to them more than ever. We're keen to let you know what events

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Researching intersectionality: understanding and learning inclusive behaviours Posted on March 7, 2022 by Braden MacDonald

MRSpride x CORe: IN+ERSECTIONAL PLATFORM Market Research is all about understanding. Knowing what makes consumers tick and what demographics they neatly fit into is key. But inclusivity is a challenge. For some people it’s not easy to fit in a box – and those boxes aren’t as applicable as they may be for others. This is a core tension for MRX – we both need to categorize in order to measure, and we need to be inclusive if we are

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