The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Beauty and the Beast Posted on June 30, 2020 by Simon Dunn

Friend of Mustard and insights profession legend Tom Ewing was launching himself as a freelance writer and thinker within the industry. He approached us to develop a logo for his new business. It’s normal for clients to have little idea of what their logo should communicate, so we go through a process of working with them to define their company personality, values and ambitions, which then translates into an appropriate brand. At Mustard we refer to this process as ‘bringing

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Please, don’t… a short guide on how NOT to do your online events Posted on May 19, 2020 by Iosetta Santini

We have witnessed a proliferation of webinars, podcast interviews, training, video chats and online conferences that keep our calendars busy during these rather empty days. Online events are lockdown friendly and mostly hassle-free; you don’t have to worry about finding a venue, picking endless food options to please each attendee and offering a consistent amount of drink to make everyone feel like the journey was worthwhile. Yet again, digitalisation comes to the rescue. But does it? While lots of event

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Three tips for insights communicators in a crisis Posted on May 12, 2020 by Lucy Davison

Colonel Mustard writes for Quirk's about how insights professionals can ensure their work continues to have influence during a crisis. You can read the full article here.

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The media doesn’t care about you: tips for media relations. Posted on April 9, 2020 by Iosetta Santini

A few short weeks and another lifetime ago I was in Amsterdam at IIEX EU. Talking to a friend one night we discussed Coronavirus. At the time there were either no, or very few, publicised cases in the Netherlands and only a handful in the UK. Yet a few weeks later I’m sitting in my London flat, having not seen another person for three days, except for video calls, while a virus tears through most of the world. However, I

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Please, don’t… a short guide on how NOT to do your communications right now Posted on April 9, 2020 by Iosetta Santini

31st of December 2019 11:59pm, do you remember? You were probably about to start the hopeful countdown to welcome the New Year. The new decade. Little did you know, a global pandemic was about to overtake us. We are all in the same boat. “I’ll go to the gym everyday”, “I’ll walk to work more often”, “This is the year I’ll travel to French Polynesia” …we all had to put our New Year’s resolutions on hold to face this crisis

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The best of Quirk’s Brooklyn Posted on March 23, 2020 by Iosetta Santini

With over 1300 attendees, the sold-out event that took place in New York felt like a success to everyone that took part. The friendly atmosphere and interesting sessions made Quirk’s Brooklyn a “must-return” event for anyone wanting to dive deep into market research’s latest developments and trends. As a new member of the market research industry, attending a content rich event like this was an invaluable learning opportunity. Walking into a room filled with people that you’ve never seen before

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