Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Lucy Davison becomes two-time Insight250 winner Posted on October 5, 2022 by Iosetta Santini

A huge congratulations are in order for our Colonel Mustard, Lucy Davison, as she becomes a two-time honouree of the Insight250 award at this year’s ESOMAR congress. Lucy was recognised for her achievements over the last year, which includes presenting to the QRCA on building fame, her expert channel on GreenBook, presenting at IIEX in Austin, and her fireside chat with Bic at this year’s Quirk's Media event in New York. It’s been a year full of achievements for Lucy

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Discussions and debates at ESOMAR’s UK summer event Posted on August 16, 2022 by Iosetta Santini

We at Mustard Towers were delighted that ESOMAR recently returned to action in the UK with its first in-person event in over three years. As a (somewhat) new recruit in the MRX and insights industry, I quickly realised that ESOMAR has an excellent reputation. In case you didn’t know, ESOMAR is the global community for people working in data, research and insight. I couldn't wait to get stuck in and see what ESOMAR's UK Summer Event had in store for

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The very long and the really short of it Posted on August 10, 2022 by Iosetta Santini

In the world of insights and research, marketing (if done at all) is frequently focused on short-term, tactical, lead generation. Agencies and suppliers come to us because they want more leads and see marketing as a support for sales and new business. In a digital environment, this seems to be an easy win. Create content to drive traffic and give you leads for your website, encourage clicks, capture data, measure, and target – and Bob’s your uncle. The problem is

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Trends, teasers and triumphs: A recap of IIEX Europe Posted on July 13, 2022 by Iosetta Santini

Greenbook's IIEX events explore the intersection of technology and insights. Is there a better place to host IIEX Europe than Amsterdam? It's a trendy hotspot for many individuals and communities, and MRX is no different. So, you can imagine how excited I was as a (slight) newcomer to the industry to hop onto the Eurostar, arrive and take in the eternal beauty of centuries-old canals, before attending the two-day wonder of 'one of the most cutting-edge consumer insights events in

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What can insights learn from Hollywood? Posted on June 9, 2022 by Iosetta Santini

When it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure

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Five things we learned at the Festival of Marketing Posted on April 27, 2022 by Iosetta Santini

A round-up of our newest recruit’s thoughts on this year’s Festival of Marketing event. It was an exciting prospect to attend the Festival of Marketing for the first time! With a background in communications and having studied marketing, I’d heard a lot about the Festival of Marketing and how well-respected and cherished it is in the industry, but never had the opportunity to go – until now – even if it was just virtually. The Festival of Marketing boasts content

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