Are you struggling to make your brand stand out in a crowded market? Are you focusing too much on hyped up consumer marketing mantras and not enough on getting long-term impact? If your feeling lost on the way to the top of your buyers’ shortlists, then you need to rethink your approach to brand awareness. On Greenbook’s Grow your insights business expert channel, Iosetta Santini breaks down why the journey to being remembered is just as important as being found
Read MoreAt AURA Insight’s Generational Insights: Exploring the Changing Consumer Landscape, our very own Colonel Mustard Lucy Davison and NED Danny Russell took the stage to debate whether it’s time to retire generational cohort labelling. After an in-depth discussion with fiery evidence from both sides, the audience of clients voted: generational cohorts are bad for research. As insights professionals, we must always re-evaluate the way we understand consumers. This debate was not about winning, but all about questioning, learning, and finding
Read MoreThe team at Keen as Mustard was thrilled to lead the ‘Beyond Storytelling’ masterclass for the ESOMAR Academy in October. This is a 5-star rated, specialised training to guide insights professionals through the essentials of creating compelling communications. From irresistible story hooks to impactful design, attendees learnt how to bring a powerful and visceral understanding of the customer to their internal audience. If you missed the training don’t panic – you can sign up to see the recording here: https://esomar.org/tr4in1ng5/beyond-storytelling
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