By Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in
Read MoreWe’re thrilled to partner with the 2018 Insight Show for the second year in a row. If you didn’t attend last year’s event you missed out on an incredible transformation into the UK’s largest market research and insight event. And it’s happening again right here in London Olympia West on 8-9 March. The two-days will be packed with more than 100 leading suppliers as well as agencies and clients, and plenty of networking parties – all for free! Better yet?
Read MoreBy Lucy Davison, Managing Director of Keen as Mustard Marketing (originally posted in GreenBook) Late last year, we at Keen as Mustard Marketing joined forces with FocusVision to find out more about what was going on within MRX marketing. We really wanted to find out what issues agencies and suppliers in market research were facing, what they thought the solutions were, and how much they spent on it. The idea was to turn the mirror to face us in MRX
Read MoreBy Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty, we must ask ourselves, will we grab technology by the horns like Uber or will we fail to innovate like London black cabs? I’d like
Read MoreBy Julie Aebersold (originally posted in RWConnect) The Internet today is 8,977 days old, and it’s no secret we couldn’t live without it. This is how the 5th annual Market Research Summit kicked off in London. Every day market researchers are embracing change in a digital era to survive. These changes have led us into an age of uncertainty; where each decision we make shapes the future of market research. The full day of presentations began with a panel tasked
Read MoreBy Julie Aebersold (originally posted in RWConnect) If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming. Reality check; the world still views market research as clipboards tossed at uninterested folk and cold calls that interrupt family meals. A few months ago ESOMAR and Research Now led a global study to dig deeper into the public perception of market research. What they found is
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