Deregulated utilities are considered to be more trustworthy and responsive to their customers, according to a study of more than 1,000 utility consumers by marketing analytics agency, Bug Insights. Read more at Electric Light & Power.
Read MoreMarketing has an increasingly integral role in business growth but research shows it still has a job to do to change its perception as the colouring-in department. Source: How to market marketing
Read MoreYesterday I attended the Febelmar Conference in Brussels where I helped run a workshop on Data Impact. There are several observations I’d like to make on this thoroughly interesting event, so here goes. [caption id="attachment_3954" align="alignnone" width="225"] Heroes Tintin & Snowy greet Mustard arriving in Brussels for Febelmar.[/caption] Shorter and more frequent formats work well. Rather than having to spend two or even three days away from the office the Belgian insights community event started at 2.30pm and ended with
Read MoreIn a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them about potential global, national and personal threats and opportunities to discover what the US is concerned about this year. Insight consultants AYTM wanted to find out what the general public is worried about. Read more at Market Watch: New Study
Read MoreIn a year set to bring great change, AYTM set out to unearth what the American public are concerned about and looking forward to in 2016. The market research agency polled a nationally representative sample of 1,000 respondents asking them about potential global, national and personal threats and opportunities to discover what the US is concerned about this year. Insight consultants AYTM wanted to find out what the general public is worried about. Read more at Yahoo Finance: New Study Finds
Read MoreIn the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool
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