In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs. Source: MrWeb- Network Research Debuts ‘Fabric’ Knowledge Management Tool
Read MoreHow we interact with, and show respect to, people filling in our surveys is vital for good market research says Research Now's Christian Dubreuil. Source: ‘Respondents’ are people too | Opinion
Read MoreSource: Tomorrow's Cleaning February 2016
Read MoreA recent survey from research company Ask Your Target Market finds that attitudes toward health are a vital factor in driving preferences in the quick service restaurant market, even if behavior suggests otherwise, according to a company press release Additionally, the study provides customer profiles of eight quick service restaurants in the U.S. that were selected by respondents as their favorites; McDonald's, Subway, Taco Bell, Burger King, Wendy's, Chick-fil-A, KFC, and Arby's. Read more at Consumer News Today.
Read MoreA recent survey from research company AYTM finds that attitudes to health are a vital factor in driving preferences in the quick-service restaurant market, even if behavior suggests otherwise. Additionally the study provides comprehensive customer profiles of eight fast food restaurants in the U.S. which were selected by respondents as their favorites: McDonalds, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, KFC, and Arby’s. Read more at QSR.
Read MoreLast night, Team Mustard attended the first 2016 ESOMAR UK event at Lightspeed GMI in London, titled “The Future of MR.” 100 ESOMAR members and their guests attended and were rewarded with great views of the river and the Houses of Parliament. The event kicked off with an introduction by the two UK representatives Crispin Beale of Chime Insight & Engagement Group and Mustard’s own Lucy Davison, MD and founder of Keen as Mustard Marketing. As marketers for market research,
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