Monday 21 September was a beautiful day in New York as Mustard directors Simon Dunn and Lucy Davison left their digs in Long Island City and headed to JWT’s swanky new offices in Manhattan to speak at GreenBook’s second annual Insights Marketing Day. Sadly, we didn’t get to experience much of the city as we were totally absorbed by the flow of great content, interesting presentations and friendly networking that was on offer all day. Dana Stanley, GreenBook’s director of
Read MoreColonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of communicating research in a powerful way, live on ESOMAR TV. Click here to see what Lucy had to say. For a personal account and summary
Read MoreAge and social grade may be less useful segmentations for marketers than attitudes, according to new research which says that commonly held beliefs about demographic groups are often wide of the mark. Network Research surveyed 1,500 UK consumers to see how they related to popular brands based on rational and emotional attitudes, and discovered that this could uncover actionable insights that would not otherwise have surfaced, Marketing Week Reported. Read more: Marketers should think attitude, not age
Read MoreNew research shows demographics are not yet dead as a means of segmenting your market since having children is a big factor in brand recommendation, but consumers’ attitudes are often more likely to unite them than markers such as age or social grade. Source: Attitude replaces age for targeting consumers
Read MoreThe American Customer Satisfaction Index, which looks at various sectors and industries, shows only modest improvement from its inception in 1994 at 74.8 to its current standing of 75.6 for the same period in 2014 for overall satisfaction across industries. This equates to roughly a 1% improvement for 20 years of effort. Source: Customer Experience: Turning Insights Into Action
Read More