Colonel Mustard Lucy Davison, and Paul Buckley from GSK, presented their paper ‘I’m with the brand’ at yesterday’s BIG Conference in London. They were thrilled to receive the award for ‘Best Business Thinking’. Lucy and Paul’s presentation was very popular with the audience and the judges alike. The presentation focused on market researchers as B2B brands, and proposes that by behaving like true brands with a philosophy about what they do, research companies can escape the commodity trap, stand out
Read MoreWe love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the consistently highest scored workshops on the ESOMAR calendar. You can find out a little more about the workshop in the short video below. Sign up
Read MoreWe don’t know about you, but over here at Keen as Mustard we’re all still unsure who we’re going to vote for in next week’s UK general election. So we asked our brilliant designer Elliot, to come up with an easy way to understand the sentiments of the main political parties. And he has cleverly created this infographic showing the 20 most frequently used words from each party’s manifesto. To download our infographic click here.
Read MoreWhen you hear the words marketing automation, it’s likely to bring to mind the efficient whirring of marketing cogs and wheels, working in perfect harmony to make your business grow whilst you relax and go for a gin and tonic. At least it does me, but look at it a little deeply and things get more fuzzy and ill-defined. Marketing automation is currently a bit of a buzz word, but descriptions on the internet and by marketing automation software companies
Read MoreMustard MD, Lucy Davison recently wrote a piece for Quirks on the importance of good, honest and interesting content. As spring dawns, we see a lot of crystal ball-gazing in the trade media about what’s coming up for this year. Will we all be replaced by robots and algorithms? Has big-little data had its day? One consistent comment has been that the future of research must be in integrating different data sources to get a genuine picture of what is going on.
Read MoreSmall businesses are learning that maintaining a great blog is an essential part of any communications strategy. Zak Bentley finds out how to make it work. Source: Cutting through the noise: how to make your business blog shine
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