In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends
Read MoreBe they creative, controversial, culturally relevant, heart-warming or uncool – these days the advertising is as talked about as the films and TV programmes they appear around. See the pick of the best from some of our review panel. Source: 2014 Review: The best campaigns
Read MoreRecently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online. Source: Honesty is the best YouTube policy
Read MoreIn the first of five review articles, members of the research community look back on the most significant developments of the past 12 months. Source: 2014 Review: The most significant developments
Read MoreMustard MD, Lucy Davison recently wrote a piece for Research-Live on the importance of brand differentiation in the market research industry, following conversations she had with some research clients at a recent ESOMAR event. Market researchers are often called upon to help companies make decisions about their own brands, but invariably, don’t consider their own brand communications in the same light. But is brand communication really important in the B2B world of word-of-mouth? In recent conversation with clients (such as
Read MoreSource: Infographic: The role of bloggers in the path to purchase
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