Recent research by the Global Research Business Network found that 41% of people don’t trust market research companies with their data. Although the reason for this is not difficult to rationalise – the commoditization of personal data, qualms about technology and unethical data use – the real question is how to counter the mistrust. To change people’s perceptions, something must change in the way market research companies communicate, and the key to consumer trust is for a brand to behave
Read MoreWe've arrived in 2014, which has been hailed ‘the year of the mobile’ - much like every year since 2008. But mobile presence does continue to grow – notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5 (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry – not least the ability to gather insights in a moment by surveying consumers on their mobile devices.
Read MoreOf the 1,966 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted… Source: Jeffrey Henning’s #MRX Top 10 – Predictions for 2014, 2017, and 2030
Read MoreMost years between 2008 and 2013 have been touted by experts as the “year of mobile.” As we move into 2014, mobile’s significance is still set to increase in the market research industry. Source: Three things that really matter in mobile research
Read MoreFar, far away, in a quaint little village, a group of fishermen guts some Arctic Char while sharing jokes in a strange sounding language. They are speaking English. Elsewhere in the country, a family looks forward to escaping the hustle and bustle of a skyscraper city with a weekend trip to the cottage. The children pack their skis and snowboards in preparation for hitting the slopes, while mom and dad pack their bathing suits for beach time. They are going
Read MoreI recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in the UK this year, comparative shopping online and social business is still far more prevalent in the US – just look at the rise of Yelp.com.
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