Do your prospects know who you are, but forget you when it matters most? In the insights industry, awareness alone isn’t enough. What really counts is being remembered at the right time: when buying decisions are made.
In part two of her Marketing Applied series on Greenbook’s Grow your insights business channel, Iosetta Santini unpacks the concept of mental availability: why pairing it with brand awareness is like the ketchup to your mustard, and how you can build it into your marketing. From distinct branding to customer-focused messaging and being part of industry events, discover the steps to ensure your company stays top-of-mind.
Read the full article: Marketing Applied Part Two: What You Need to Know About Mental Availability.