Customers will pay a premium for products they view as ‘innovative’

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Customers will pay a premium for products they view as ‘innovative’
Posted on September 3, 2015 by Iosetta Santini

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Apple is a rarity in history: being not only the world’s most valuable company, but also one of its most innovative. A new study from research firm Lab42 t

Source: Customers will pay a premium for products they view as ‘innovative’

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