PR seems to be a bit of a mystery for firms in data, research and insight, which might be why the overall profile of the industry is a bit, well, tired…We are often asked about our PR services, and very often clients have little or no idea of what PR is all about. Without suggesting everyone becomes an expert, if you are thinking of working or are already working with a PR agency, here are some key things you really need to know in order to get the best out of that relationship.