Getting internal engagement from Coca-Cola

Coca-Cola Western Europe has no lack of data and insights. But getting a broad group of internal stakeholders engaged was a big challenge.

200 ad-hoc research studies, three brand trackers and two ongoing panels are commissioned every year by Coca-Cola in Western Europe. But getting the results into the hearts and minds of the organisation has proved difficult.

Working with Coca-Cola’s Knowledge and Insights team we initially created a research study to learn which format of internal communication was most effective. We also identified the headlines and subject matter created engagement. We then used the results in an ongoing internal communication campaign that has improved the impact of the Insights team significantly.

"Working with an agency that has such a profound understanding of the research market has been incredibly beneficial to our business. Mustard understood our needs from the get-go and we have been delighted with the results."

Deborah Wright, Curion

"Working with Keen as Mustard has been really helpful. It was stimulating to work with a team who truly understood our company and our clients as well as digital marketing. Mustard listened to our needs and has delivered a new website design and copy that will help our company enter its next phase of growth."

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Virginia Monk, Network Research

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Steve August, FocusVision

"The team at Mustard have really helped us increase our profile; without them we would never have been able to get the coverage we’ve had in the UK Marketing and Research press."

Mike Stevens, Vision Critical

"They brought together the thinking of the entire global team and enabled us to articulate a strategic platform for our new brand in a way that really inspired us"

Scott Young, PRS Invivo