Getting internal engagement from Coca-Cola

Coca-Cola Western Europe has no lack of data and insights. But getting a broad group of internal stakeholders engaged was a big challenge.

200 ad-hoc research studies, three brand trackers and two ongoing panels are commissioned every year by Coca-Cola in Western Europe. But getting the results into the hearts and minds of the organisation has proved difficult.

Working with Coca-Cola’s Knowledge and Insights team we initially created a research study to learn which format of internal communication was most effective. We also identified the headlines and subject matter created engagement. We then used the results in an ongoing internal communication campaign that has improved the impact of the Insights team significantly.