InsightsNow’s journey to create a distinctive brand positioning

In a crowded market, InsightsNow wanted to redefine its brand for greater impact.

Harnessing the collective wisdom of client interviews and interactive workshops with InsightsNow’s senior leaders, we embarked on a journey to uncover the essence of their brand.

Delving deep into competitive analysis and scrutinising existing content, we used our proven frameworks to identify the core message that would resonate most with clients and prospects and crafted a full positioning statement, messaging strategy and elevator pitch.

Winning in the moment
-Unique new positioning focuses on pivotal consumer moments
-A creative brief encompassed the impactful new positioning
-Design of new, modern and relevant visual identity, website and ongoing content

“…clearly articulated, crisp and clear; on par with P&G – it is BEST IN CLASS.”

InsightsNow, board member

"We wanted to create an impact ? I believe we did 😊 !"

Catherine Ropers, Nestle Purina

"Keen as Mustard not only refreshed our brand and site, they gave new vigour and relevance to both. When we launched the new look on LinkedIn, 10,000 people read the posts and hundreds commented. The sentiments expressed were all highly positive, with many commenting on how clean, modern and alive the site was. "

Simon Chadwick, Cambiar

"The biggest draw to Keen as Mustard was your expertise in the industry. Knowing we could start the project without explaining some of the basics about our customers, our services, etc meant we could hit the ground running."

Heather Ball, 20|20 Research

"Team this is fantastic! Thank you very much, I frankly don't need any revision "

Sedef Salingan Sahin, Coca-Cola

"…clearly articulated, crisp and clear; on par with P&G - it is BEST IN CLASS."

InsightsNow board member

"I received an immediate reply from our Chief Growth Officer congratulating me and forwarding the email to two leaders of the business"

Seth Minsk, Sanofi

"Getting impact from your insights is the single most important thing we need to focus on as research clients. Put simply, you can’t afford not to this."

Begonia Fafian, Coca-Cola

"The energy level in the room was very high. Lots of interest and inspiration. The next day we had business meetings with many presentations and you can’t imagine how many times presenters were referring to the content of the working session 😊 Thank you once again"

Yulia Fedorova, JTI

"A huge thank you again for a really interesting, engaging and useful training course last week. I’ve already used some of the design principles in a short report. "

Dan Hayes, BT

"Bringing Aspen Finn to life with KAM was a delight. Their organised, creative and supportive approach was exactly what we needed at each stage of development. We were able to introduce Aspen Finn to the world on time and as planned which is both excellent and terrible as I will dearly miss regular contact with Lucy and Simon."

Julia Eisenberg, Aspen Finn

"The best workshop session I have ever attended."

Isaac Rogers, 20|20 Research

"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"

Lenny Murphy, GreenBook