Keen as Mustard launch System1 Ad Ratings Product

Through our PR work with System1 we helped drive greater awareness of its new tool Ad Ratings.

Ad Ratings is a database launched by System1 in October 2018. By analysing the data of over 26,000 ads in the UK and US, across multiple categories, Ad Ratings tracks and analyses the potential long term brand growth resulting from TV advertising.

Our approach was to analyse the Ad Ratings data and pull out key trends regarding creative performance. Through a concerted PR effort we were able to secure a number of high profile data led stories in key target press such as Campaign and The Drum in the UK, USA and Asia.

"Working with an agency that has such a profound understanding of the research market has been incredibly beneficial to our business. Mustard understood our needs from the get-go and we have been delighted with the results."

Deborah Wright, Curion

"Working with Keen as Mustard has been really helpful. It was stimulating to work with a team who truly understood our company and our clients as well as digital marketing. Mustard listened to our needs and has delivered a new website design and copy that will help our company enter its next phase of growth."

Stephen Cribbet, Dub

"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"

Lenny Murphy, GreenBook

"Keen As Mustard have capably supported the development of a global marketing function within Kadence. The structural and process improvements have helped to provide confidence in best practice whilst subsequent campaigns and outputs are helping not only to raise our profile globally, but also to deliver on that mythical ROI – new business wins and client relationships."

Greg Clayton, Kadence

"Keen as Mustard helps MaritzCX by raising our profile and increasing sales with direct marketing. Keen as Mustard really knows our industry and understands our business, they have great relations with the trade press and all relevant industry bodies. Their creative work really makes a difference. And, of course it’s always good fun to work with Keen as Mustard."

Christian Vorwerck, MaritzCX

"Over the past couple of years we’ve come to use Keen as Mustard as our go to agency for marketing. Building on our own visual identity and website, we knew we could trust Mustard to create a brand for our new tool that would perfectly describe and communicate its unique abilities and actionable results. Keen as Mustard made sure to give us exactly what we wanted - and more."

Virginia Monk, Network Research

"One of the great challenges of succeeding in the market research industry is finding a marketing agency that truly understands market research, can speak the language and can translate your company's unique propositions into beautifully-designed and effective communications. Keen as Mustard ticks all of the boxes. I recommend them whole heartedly."

Steve August, FocusVision

"The team at Mustard have really helped us increase our profile; without them we would never have been able to get the coverage we’ve had in the UK Marketing and Research press."

Mike Stevens, Vision Critical

"They brought together the thinking of the entire global team and enabled us to articulate a strategic platform for our new brand in a way that really inspired us"

Scott Young, PRS Invivo