Keen as Mustard launch System1 Ad Ratings Product

Through our PR work with System1 we helped drive greater awareness of its new tool Ad Ratings.

Ad Ratings is a database launched by System1 in October 2018. By analysing the data of over 26,000 ads in the UK and US, across multiple categories, Ad Ratings tracks and analyses the potential long term brand growth resulting from TV advertising.

Our approach was to analyse the Ad Ratings data and pull out key trends regarding creative performance. Through a concerted PR effort we were able to secure a number of high profile data led stories in key target press such as Campaign and The Drum in the UK, USA and Asia.