Strategic insights agency Buzzback wanted to be famous for its expertise in innovation. Due to the nature of its work, it had a wealth of knowledge on consumer needs but wasn’t using this valuable resource beyond client work.
Over a transformative two-year partnership, we collaborated with Buzzback to build an impactful thought leadership programme and targeted premium food and beverage and CPG publications through PR activity.
Headline news
– 60 pieces of coverage over 18 months
– Improved reputation as the research agency for innovation
– Go-to source for contributions and events for key players
– CEO and founder is now on VitaFoods content advisory board
"We wanted to create an impact ? I believe we did 😊 !"
"Keen as Mustard not only refreshed our brand and site, they gave new vigour and relevance to both. When we launched the new look on LinkedIn, 10,000 people read the posts and hundreds commented. The sentiments expressed were all highly positive, with many commenting on how clean, modern and alive the site was. "
"The biggest draw to Keen as Mustard was your expertise in the industry. Knowing we could start the project without explaining some of the basics about our customers, our services, etc meant we could hit the ground running."
"Team this is fantastic! Thank you very much, I frankly don't need any revision "
"…clearly articulated, crisp and clear; on par with P&G - it is BEST IN CLASS."
"I received an immediate reply from our Chief Growth Officer congratulating me and forwarding the email to two leaders of the business"
"Getting impact from your insights is the single most important thing we need to focus on as research clients. Put simply, you can’t afford not to this."
"The energy level in the room was very high. Lots of interest and inspiration. The next day we had business meetings with many presentations and you can’t imagine how many times presenters were referring to the content of the working session 😊 Thank you once again"
"A huge thank you again for a really interesting, engaging and useful training course last week. I’ve already used some of the design principles in a short report. "
"Bringing Aspen Finn to life with KAM was a delight. Their organised, creative and supportive approach was exactly what we needed at each stage of development. We were able to introduce Aspen Finn to the world on time and as planned which is both excellent and terrible as I will dearly miss regular contact with Lucy and Simon."
"The best workshop session I have ever attended."
"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"