Leading the conversation using consumer insights

Strategic insights agency Buzzback wanted to be famous for its expertise in innovation. Due to the nature of its work, it had a wealth of knowledge on consumer needs but wasn’t using this valuable resource beyond client work.

Over a transformative two-year partnership, we collaborated with Buzzback to build an impactful thought leadership programme and targeted premium food and beverage and CPG publications through PR activity.

Headline news
-60 pieces of coverage over 18 months
-Improved reputation as the research agency for innovation
-Go-to source for contributions and events for key players
-CEO and founder is now on VitaFoods content advisory board


“they leveraged their sector knowledge to help us breakthrough. The team is smart and they challenge us. They feel like true partners.”

Carol Fitzgerald, CEO Buzzback