Strategy Archives | Keen as Mustard Marketing https://mustardmarketing.com/story_categories/strategy/ Communications for data, market research and insight Thu, 11 Sep 2025 13:23:40 +0000 en-GB hourly 1 https://mustardmarketing.com/wp-content/uploads/2018/10/cropped-icon-32x32.png Strategy Archives | Keen as Mustard Marketing https://mustardmarketing.com/story_categories/strategy/ 32 32 A creative campaign for +1064% engagement https://mustardmarketing.com/story/a-creative-campaign-for-engagement/ Thu, 11 Sep 2025 11:29:12 +0000 https://mustardmarketing.com/?post_type=story&p=7295 Leveraging our 20 years of experience in insights, we jumped right into ideate, strategise, and to deliver a launch campaign built around one message: all in one – highlighting the integrated power of Forsta’s tools. Through in-depth briefings and workshops, we aligned on audience and objectives before creating a bold creative concept anchored by a … Continue reading "A creative campaign for +1064% engagement"

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]]> Leveraging our 20 years of experience in insights, we jumped right into ideate, strategise, and to deliver a launch campaign built around one message: all in one – highlighting the integrated power of Forsta’s tools.

Through in-depth briefings and workshops, we aligned on audience and objectives before creating a bold creative concept anchored by a 2-minute launch video. This was supported with striking branded advertising visuals and amplified through our media network to deliver a show-stopping campaign.

Making a splash in a crowded market

  • In just one month, the launch generated +320,000 lead-gen impressions, nearly 300 clicks, +800 organic engagements, and $2.88M in new pipeline, including a +14% opportunities created.
  • Media coverage in leading insights publications generated 64.1K estimated views, equating to $56K in advertising value.

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]]> Driving strategy and activation for JP Morgan Chase Insights https://mustardmarketing.com/story/driving-strategy-and-activation-for-jp-morgan-chase-insights/ Thu, 09 May 2024 14:31:13 +0000 https://mustardmarketing.com/?post_type=story&p=7184 We facilitated an immersive workshop at their annual strategy meeting to define a communications strategy and behaviours that would achieve their vision. We focused on three critical areas: empowering people, elevating services and amplifying communication. Living the strategy – Clear blueprint, actions and communications strategy – Workshop outcomes continue to inform strategy activation – Ongoing: … Continue reading "Driving strategy and activation for JP Morgan Chase Insights"

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]]> We facilitated an immersive workshop at their annual strategy meeting to define a communications strategy and behaviours that would achieve their vision. We focused on three critical areas: empowering people, elevating services and amplifying communication.

Living the strategy
– Clear blueprint, actions and communications strategy
– Workshop outcomes continue to inform strategy activation
– Ongoing: designed and produced video to cement relationship with key client and win renewal of loyalty program

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]]> InsightsNow’s journey to create a distinctive brand positioning https://mustardmarketing.com/story/insightsnows-journey-to-create-a-distinctive-brand-positioning/ Thu, 09 May 2024 14:25:32 +0000 https://mustardmarketing.com/?post_type=story&p=7182 Harnessing the collective wisdom of client interviews and interactive workshops with InsightsNow’s senior leaders, we embarked on a journey to uncover the essence of their brand. Delving deep into competitive analysis and scrutinising existing content, we used our proven frameworks to identify the core message that would resonate most with clients and prospects and crafted … Continue reading "InsightsNow’s journey to create a distinctive brand positioning"

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]]> Harnessing the collective wisdom of client interviews and interactive workshops with InsightsNow’s senior leaders, we embarked on a journey to uncover the essence of their brand.

Delving deep into competitive analysis and scrutinising existing content, we used our proven frameworks to identify the core message that would resonate most with clients and prospects and crafted a full positioning statement, messaging strategy and elevator pitch.

Winning in the moment
– Unique new positioning focuses on pivotal consumer moments
– A creative brief encompassed the impactful new positioning
– Design of new, modern and relevant visual identity, website and ongoing content

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]]> Helping Adobe revolutionise the impact of consumer insights https://mustardmarketing.com/story/helping-adobe-revolutionise-the-impact-of-consumer-insights/ Thu, 09 May 2024 14:12:06 +0000 https://mustardmarketing.com/?post_type=story&p=7177 We conducted a thorough content audit (length, quality, consistency, visuals, channels, and formats) and scored and compared content to other global organisations. Following interactive workshops with the team to fully explore their communication needs and key channels, we were able to put together clear communication guidelines and templates to help the team improve impact. Working … Continue reading "Helping Adobe revolutionise the impact of consumer insights"

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]]> We conducted a thorough content audit (length, quality, consistency, visuals, channels, and formats) and scored and compared content to other global organisations.

Following interactive workshops with the team to fully explore their communication needs and key channels, we were able to put together clear communication guidelines and templates to help the team improve impact.

Working smarter, not harder
– Impactful, easy-to-use report, presentation and proposal templates (5 killer slides  with versions for different audiences and types of study)
– Newsletter and email templates
– Communication guidelines; storytelling, copywriting and length

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