This post was originally written for NewMR - for a series on Threats and Opportunities in Market Research, promoting The Festival of NewMR (Monday 2nd December to Friday 6th December). As we race at alarming speed into the future, accessorised with new technologies, swathed in big data and seduced by social media, it is important to step back and reflect on the bigger picture. Sometimes on a day to day level it’s easy to forget that we are living through
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