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Thoughts on everything that matters right now in marketing, communications, and insights.

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Recent Posts

The (not so) secret to creating content your audience actually wants (As seen on Greenbook)
Stop blending in: Master the art of positioning (As seen on Greenbook)
Why great marketing starts with strategy, not tactics (As seen on Greenbook)
The truth needs you - Why persuasion is the most important skill we need for the future
Brand awareness gets you seen. Mental availability gets you chosen. (As seen on Greenbook)

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