Without a clear strategy, marketing efforts can become scattered and ineffective, so how can you fight this?
In this third instalment of Marketing Applied series on Greenbook’s Grow your insights business expert channel, Iosetta Santini emphasises the importance of diagnosing challenges, setting objectives, understanding the market, and targeting the right audience before jumping into the implementation phase.
Strategic marketing requires intentional choices: deciding what to do and not do, anchored by a well-thought-out objective. By kicking off with diagnosing your product and market, you are ensuring you have defined the right goals so everyone can align their efforts to lead to real impact – not wasted resources.
Want to maximise your marketing success? Start with strategy.
Read the full article: Marketing Applied Part Three: Tactics Without Strategy Is the Noise Before Defeat