Here's something I hear a lot from insights agencies: "We know we should be doing more marketing, but we don't have the time or the budget." And here's the thing: I believe them. Running a business in insights is demanding. You're delivering for clients, managing methodology, keeping up with fast-moving technology and, somewhere in the middle of all that, trying to grow. Marketing (the consistent, strategic, reputation-building kind) keeps sliding to the bottom of the list. But here's the uncomfortable
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