Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Author: Iosetta Santini

Finance On The Go Posted on August 3, 2015 by Iosetta Santini

October edition available now! Customer Experience Magazine is packed full of all the latest news and articles from the world of Customer Experience. Source: Finance On The Go

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Mustard redesigns the GRIT Report Posted on July 23, 2015 by Iosetta Santini

When Greenbook (a guide for buyers of marketing research and the team behind IIEX) called us to talk about redesigning the famous GRIT Report (GreenBook Research Industry Trends) we were immediately inspired. The GRIT Report had been going for 16 editions with little or no change to its design. We’d felt for some time that there was a great opportunity to freshen the design and demonstrate how much the visualization of data in our industry has moved on. The GreenBook

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Cutting through the noise: how to make your business blog shine Posted on February 26, 2015 by Iosetta Santini

Small businesses are learning that maintaining a great blog is an essential part of any communications strategy. Zak Bentley finds out how to make it work. Source: Cutting through the noise: how to make your business blog shine

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The changing face of conferences Posted on February 2, 2015 by Iosetta Santini

It’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg. Source: The Changing Faces of Conferences

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CIOs Must Sharpen Customer Experience Strategy Posted on January 13, 2015 by Iosetta Santini

The CIO has a key role in disseminating relevant customer information and in maintaining multiple systems and customer information databases. Source: CIOs Must Sharpen Customer Experience Strategy

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2015 Preview: What will success look like? Posted on January 5, 2015 by Iosetta Santini

If this year is going to go well, what should researchers and marketers be ready for? Source: 2015 Preview: What will success look like?

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How To Write A Press Release For Bloggers In 2015 Posted on January 1, 2015 by Iosetta Santini

Are you looking to get more exposure for your brand? Then you may have heard that you need to know how to write a good press release. Statistics from the Technorati report in 2013 showed that 31% of… Source: How To Write A Press Release For Bloggers In 2015

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2015 Preview: The biggest trends Posted on December 29, 2014 by Iosetta Santini

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends

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2015 Preview: The biggest trends Posted on by Iosetta Santini

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends

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2014 Review: The best campaigns Posted on December 22, 2014 by Iosetta Santini

Be they creative, controversial, culturally relevant, heart-warming or uncool – these days the advertising is as talked about as the films and TV programmes they appear around. See the pick of the best from some of our review panel. Source: 2014 Review: The best campaigns  

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