Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Iosetta Santini

The value of vertical Posted on October 6, 2020 by Iosetta Santini

Often clients come to us saying they want to feature in all the big titles. “I want my research to be published in the FT, The Economist, The Guardian, Forbes!”. But is it what you need? While featuring in national publications is definitely rewarding for your business and will raise awareness, we recommend clients think hard about their objectives first. Let’s take The Guardian for example. Their newspaper print circulation is approximately 100,000 while online they gather over 23 million

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Please, don’t… a short guide on how NOT to do your online events Posted on May 19, 2020 by Iosetta Santini

We have witnessed a proliferation of webinars, podcast interviews, training, video chats and online conferences that keep our calendars busy during these rather empty days. Online events are lockdown friendly and mostly hassle-free; you don’t have to worry about finding a venue, picking endless food options to please each attendee and offering a consistent amount of drink to make everyone feel like the journey was worthwhile. Yet again, digitalisation comes to the rescue. But does it? While lots of event

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The media doesn’t care about you: tips for media relations. Posted on April 9, 2020 by Iosetta Santini

A few short weeks and another lifetime ago I was in Amsterdam at IIEX EU. Talking to a friend one night we discussed Coronavirus. At the time there were either no, or very few, publicised cases in the Netherlands and only a handful in the UK. Yet a few weeks later I’m sitting in my London flat, having not seen another person for three days, except for video calls, while a virus tears through most of the world. However, I

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Please, don’t… a short guide on how NOT to do your communications right now Posted on by Iosetta Santini

31st of December 2019 11:59pm, do you remember? You were probably about to start the hopeful countdown to welcome the New Year. The new decade. Little did you know, a global pandemic was about to overtake us. We are all in the same boat. “I’ll go to the gym everyday”, “I’ll walk to work more often”, “This is the year I’ll travel to French Polynesia” …we all had to put our New Year’s resolutions on hold to face this crisis

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The best of Quirk’s Brooklyn Posted on March 23, 2020 by Iosetta Santini

With over 1300 attendees, the sold-out event that took place in New York felt like a success to everyone that took part. The friendly atmosphere and interesting sessions made Quirk’s Brooklyn a “must-return” event for anyone wanting to dive deep into market research’s latest developments and trends. As a new member of the market research industry, attending a content rich event like this was an invaluable learning opportunity. Walking into a room filled with people that you’ve never seen before

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Getting a case study right first time Posted on October 29, 2019 by Iosetta Santini

Whether it’s on your website, on stage at a conference, or in trade press, a case study can be an invaluable way of demonstrating the success and impact of your work with real clients. However, the journey from a successful project to an impactful case study can be long, and in some cases, delicate. The most effective case studies, regardless of the channel you’re using, require a few key elements: An attributed client - This can sometimes be tricky. Many

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Is brand purpose leaking into MRX? Posted on October 15, 2019 by Iosetta Santini

Our communications director Adam Warner shares his thoughts on the showcasing of social and commercial research at ESOMAR Congress, held in Edinburgh in September. Click here to read more on Research Live 

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Attitude drives innovation: key learnings from the Insight Show CEO panel Posted on March 21, 2018 by Iosetta Santini

By Adam Warner (originally posted on RW Connect) The Insight Show is now firmly established as the UK market research industry’s top exhibit. For me, much of that success comes from its placement adjacent to Marketing Week Live. This is a fine metaphor for the industry as a whole. Additionally, the Insight Show also has a strong commitment to content. Many speakers are there on merit, rather than pay-to-play. For a free-to-attend event this is admirable. In particular, the presentations on the International

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Mustard on Tour: Insight Marketing Day Chicago Posted on December 14, 2017 by Iosetta Santini

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The words of Chicago’s favourite fictional son, Ferris Bueller. And a fairly fitting synonym for conference attendance. It’s very easy to get caught up in the minutiae of company business, but if you don’t take time to explore what other people are doing in the industry, before you know it research automation or AI has passed you by while you’re still

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We’re really happy to be working with Kadence International Posted on by Iosetta Santini

Keen as Mustard is delighted to announce our new client - global insight consultancy and data solutions firm Kadence International. With offices in Boston, London, Jakarta, Hong Kong, Shanghai, Singapore, and Ho Chi Minh, Kadence is a truly global network and we are very excited to be working with them. As part of the kick-off process Colonel Mustard, Lucy Davison, and Adam flew out to Singapore for a full day of workshops and discussions with some of Kadence International’s global team,

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