The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Iosetta Santini

The value of vertical Posted on October 6, 2020 by Iosetta Santini

Often clients come to us saying they want to feature in all the big titles. “I want my research to be published in the FT, The Economist, The Guardian, Forbes!”. But is it what you need? While featuring in national publications is definitely rewarding for your business and will raise awareness, we recommend clients think hard about their objectives first. Let’s take The Guardian for example. Their newspaper print circulation is approximately 100,000 while online they gather over 23 million

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Please, don’t… a short guide on how NOT to do your online events Posted on May 19, 2020 by Iosetta Santini

We have witnessed a proliferation of webinars, podcast interviews, training, video chats and online conferences that keep our calendars busy during these rather empty days. Online events are lockdown friendly and mostly hassle-free; you don’t have to worry about finding a venue, picking endless food options to please each attendee and offering a consistent amount of drink to make everyone feel like the journey was worthwhile. Yet again, digitalisation comes to the rescue. But does it? While lots of event

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Please, don’t… a short guide on how NOT to do your communications right now Posted on April 9, 2020 by Iosetta Santini

31st of December 2019 11:59pm, do you remember? You were probably about to start the hopeful countdown to welcome the New Year. The new decade. Little did you know, a global pandemic was about to overtake us. We are all in the same boat. “I’ll go to the gym everyday”, “I’ll walk to work more often”, “This is the year I’ll travel to French Polynesia” …we all had to put our New Year’s resolutions on hold to face this crisis

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The best of Quirk’s Brooklyn Posted on March 23, 2020 by Iosetta Santini

With over 1300 attendees, the sold-out event that took place in New York felt like a success to everyone that took part. The friendly atmosphere and interesting sessions made Quirk’s Brooklyn a “must-return” event for anyone wanting to dive deep into market research’s latest developments and trends. As a new member of the market research industry, attending a content rich event like this was an invaluable learning opportunity. Walking into a room filled with people that you’ve never seen before

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