Riding in on the coattails of Mustard’s 2013 success, Keen as Mustard has relocated its London base to the historic area of Clapham Old Town by the Common The area’s charms have attracted prominent residents since the 18th century, from Benjamin Franklin to Graham Greene. It’s particularly fitting, as we work with market researchers, to now be where the expression ‘the man on the Clapham Omnibus’, i.e. ‘the man on the street’, was coined. Though we thoroughly enjoyed all that
Read MoreReaders of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday
Read MoreTwo weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!
Read MoreMarket research industry commentators are increasingly throwing around buzzwords like "story-teller" and "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is
Read MoreDiscourse abounds regarding the place of "big data" within market research as the industry groans and shifts under the weight of an influx of data which is increasing at an unprecedented rate. But has market research done enough groaning or shifting to meet the needs of ‘big data’? And do we need a new definition of what market research is or even a new nomenclature for the industry? The Market Research Society looks into this in their recent report in
Read MoreKeen as Mustard's director, Lucy Davison, recently wrote a thoroughly informative piece on how to communicate insights effectively. It goes without saying it's an interesting piece all market researchers should read! Click here to see why we're so thrilled! http://rwconnect.esomar.org/2012/07/31/communicating-insights/
Read MoreSimon Dunn of Easily Dunn Ltd has joined Keen as Mustard Marketing as a director. Simon will work on Keen as Mustard clients such as Research Now, Incite, Maritz and Firefish as well as continue to service his own clients, such as Bonamy Finch, Vision Critical and Insight Exchange. Simon worked closely with Keen as Mustard founder Lucy Davison while they were both at Research International. Over the last few months Simon has been working with Mustard on projects for TNS
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