September and October will see Mustard jetting off to speak at some very exciting events in the market research calendar. The tour kicks off with ESOMAR’s Congress in Nice on 7th – 10th September. Directors, Lucy Davison and Simon Dunn will be exploring ‘Brand MR’ by inviting Congress attendees to imagine, visualise and describe what MR should be in the future. The interactive exercise will take place throughout the Congress, aiming to discover both where the industry is now and
Read MoreMustard recently wrote a three piece series for Research World Connect about content marketing. The three pieces outlined the way in which content marketing should be approached, while communicating the benefit of investing in it. Here are all three pieces: Building a Brilliant Content Marketing Strategy Over the next few weeks, RWC will be publishing our guide to content marketing for market researchers. We plan to outline the way in which content marketing should be approached, while communicating the benefit
Read MoreHave you ever thought of making your brand more social? Then look no further than here. We've shared our top tips for engaging with and increasing your LinkedIn followers: Don’t post sales content. LinkedIn users are not looking to be sold a product, they’re looking for information that could help them improve their skills and help them solve business problems. Try to post only thought leadership content. Use language that is simple and easy to understand. Jargon will get
Read MoreAre you sick of seeing the names of your competitors plastered in print and wondering how they’re getting all of that glorious media coverage? Ever thought about trying to get some coverage yourself? Here are some tips to help researchers get into the media: Define your objectives. Think about what you want to achieve with your coverage and who you want to read your story – and then work out what they read. It might sound fantastic to
Read MoreSo, 2013 was the year of the twerk and the selfie. Now 2014 looks set to be a pivotal, self-celebratory moment of a different kind. Economists predict a brighter financial situation and as the economy is set to prosper, so should your agency. It’s no longer possible to opt out of social media. You might not see it as a way of delivering clients but you’d be wrong; in the latest GRIT report, LinkedIn was named as the second most
Read More1. Lucy Davison’s first blog for Quirks. It covered the importance of branding in research, emphasising that a strong brand is an asset that researchers should exploit much more than they do at the moment. You can read it here. 2. We took our Communicating Insights workshop to Dubai, Milan and Valencia for ESOMAR. 3. We moved from Elephant and Castle to Clapham Common, you can now find us just beyond Cock Pond, in Wingate Square. 4. We recruited a
Read MoreIf The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order
Read More‘Webinar’ – the word is a portmanteau of web and seminar and encompasses all online workshops and conferences. According to RSM’s survey of research professionals, they are used by 30% of those in the research industry to stay up-to-date with everything research – they’re more popular than Twitter. On Friday 28th June, Mustard’s very own Simon Dunn hosted a #NewMR webinar on infographics. Infotactics' purpose is to introduce the infographic, and to take the market research professional through the process
Read More‘I don’t know’ is a phrase seldom coined in comfortable situations – especially in the boardroom. However, its use is of crucial importance in business, despite the impression you might give on The Apprentice. It can be hard for a business leader to admit a gap in their knowledge but Steven Levitt, author of Freakonomics thinks that it’s an essential aspect of the job. In an interview with Marketing Week, he explained his opinion. Click here to watch the video.
Read MoreMustard’s So Med campaign is relatively simple. We participate weekly in MRX conversations. We make sure to publicize the work of our clients via twitter, storify and our home blog, whilst attaching them to the most relevant social media pieces out there in the twitter-verse and blog-osphere. Since January we’ve gained more than 70 followers. The month of March was particularly buzz-worthy for Mustard when our own Lucy Davison traveled to Dubai for the ESOMAR Best of – MENAP conference
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