The perception of innovation plays an important role in consumers’ purchasing decisions and they are willing to pay a premium for innovative goods and services, according to results from a recent survey by market research firm Lab42. Half of the consumers surveyed also said they have bought a new product without fully understanding what it did or how it worked solely because they thought it was “cool.” Read more here
Read MoreBack in the day ‘Fern Bar’s’ were all the rage and investors and entrepreneurs could not open a new ‘fren bar’ concept fast enough to hold all of the customers. Oh by the way the main stream press touted each and everyone as the ‘Next Big Thing’ and if your restaurant was not a ‘fern bar’ you were out of luck. Some of you remember the names T.G.I. Friday’s, Bennigan’s, Houlihan’s, Maxwell’s Plum, Henry Africa’s, and Bobby McGee’s to mention
Read MoreApple is a rarity in history: being not only the world's most valuable company, but also one of its most innovative. A new study from research firm Lab42 t Source: Customers will pay a premium for products they view as 'innovative'
Read MoreWhen Greenbook (a guide for buyers of marketing research and the team behind IIEX) called us to talk about redesigning the famous GRIT Report (GreenBook Research Industry Trends) we were immediately inspired. The GRIT Report had been going for 16 editions with little or no change to its design. We’d felt for some time that there was a great opportunity to freshen the design and demonstrate how much the visualization of data in our industry has moved on. The GreenBook
Read MoreThis case study describes Pike Place Market's exploration into their customers' experience of their farm stands to understand the key drivers and barriers to consumers' use of them. Source: Pike Place Market Accesses Consumers with In-the-Moment Research
Read MoreEdward Appleton, in a recent article posted on RW Connect, lead with the a title that asked, “Can Online Qualitative Research Be Potentially Misleading?” Appleton was inspired by an excellent presentation by Peter Totman of Jigsaw Research that showed how online persona were often very different to real-life observed identities, and that people were observed to express differently and sometimes hold different opinions depending on whether they were participating online or in person. In his RW Connect post, Appleton postulated
Read More100,000+ data points: “According to our data, the diapers should fit” Moms and babies: “Check out these photos – not so much” This was the essence of the findings on a case study with a major consumer goods company. The company was losing market share when babies were transitioning up from one size diaper to the next size up. All their technical data was telling them that fit was not an issue. Even with all of the data at the
Read MoreIn their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed. Source: Data analysis: Hidden Treasure
Read MoreMRops is an end-to end market research operations company, working with research agencies and management consulting firms across the globe. The company was founded in 2007 and has grown very fast – excelling at executing the most complex work in the MR industry. When they approached us earlier this year it was because they felt their visual identity and website were not communicating the right messages any more. So, we got started with a workshop, with team members from different
Read MoreCustomer experience expert Network Research has been helping many of the UK’s best known companies to win and build profitable relationships with customers since 1987. The management team approached Mustard to update their brand identity and website as they felt a specialist agency would understand their needs better than one without MR experience. Before we started creating the new brand identity, we got the senior management team members together at a Mustard workshop to discuss the company’s vision, positioning, messaging
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